Ray-Ban® Media Plan
| Ray-Ban® Advertising & Media Plan 2010 This project for my recently completed advertising media planning course at Washington State University is the result of a semester-long team research and development project. My teammates and I designed a comprehensive plan including a situational analysis, creative brief, media recommendations, and a primary research survey for the Ray-Ban® brand. The plan is designed to successfully reach the specific target audience in a four month period with a given budget of $10 million. Download the PDF (1.64 MB) Credits: Madeline Gregory, Quinn Ianniciello, Alli Price, Erik Stave  |  |