About This Project

The Center for Civic Engagement is a department of Washington State University dedicated to increasing community service and in involvement through projects and volunteer coordination. This yearlong campaign was designed to target students through a personal call to action theme: “My Dream. My Decision. My Difference.”

This interactive approach allows students to become involved in the campaign and take ownership in their experience. Overall, the campaign theme creates a solid foundation for students to decide what they want to take away from each service project, and what difference they can make.

Campaign pieces include print materials ranging from 4” x 6” informational cards, to 19” x 30” and larger promotional posters, banners, office signage, and mailing cards. Dry-erase boards allow students to fill in “Their Dream…” and social media integration supports interactivity through the Center for Civic Engagement Facebook page. Additional promotional items such as pens, stickers, and apparel complete the overall look while maintaining consistency with the color and typographic schemes.

Roles: creative direction, design, photography, editing, copywriting.